LOOKFANTASTIC opens its first-ever concept store in Altrincham

LOOKFANTASTIC has opened the doors to its first-ever concept store in Altrincham’s Stamford Quarter.

Located at 21-23 George Street, the new 5,392 sq ft store will stock more than 90 beauty brands including exclusives such as Dermatologist-founded brand, Dr Loretta.

The space is designed to ‘educate customers about the brands and products through the in-real-life experience,’ with in-store beauty experts and dedicated skin health professionals on hand to help.

LOOKFANTASTIC will offer a range of treatments from the world’s first Color Wow salon and Dermalogica, and will host monthly pop-ups, collaborations, launches, brunch events and limited-edition products.

A recycling station will also be available to customers, and there will be dedicated quiet hours for customers seeking a calmer environment. These quiet hours will be Tuesday and Thursday mornings from 9.30am – 10.30am from October onwards. Dogs are welcome in the store, too.

Lucy Gorman, CEO of THG Beauty, adds: “We’re excited to bring the LOOKFANTASTIC experience to life with our concept store, offering our loyal community incredible exclusives they won’t be able to find anywhere else. This innovative retail space goes beyond products, offering a unique and immersive beauty destination. It perfectly complements our omnichannel strategy, bridging the gap between our established online community and the success of our pop-up events.

“Community is at the heart of everything we do, and we’re delighted customers will be able to discover and purchase while also enjoying beauty services, bringing digital beauty into the third dimension for our loyal, local customer base in a new way.”