Loaded Croissants: The Manchester baker who’s kick started the city’s newest indulgent food trend

Watch out donuts. Move over cookies – Manchester’s newest food trend has arrived in the form of the colourful loaded treats from Saint Croissants. Started by local baker Aimée Soudry as a lockdown activity designed to put a smile on people’s faces during difficult times, this small bakery has taken Instagram by storm, quickly gathering over 3ooo followers thanks to its delightfully over-the-top croissants loaded with cream, chocolate and all manner of sweet treats. “It was basically a lockdown project that’s gone wild,” smiles Soundry, speaking exclusively to Manchester Wire. “My Dad lives abroad. I sent him something and he said it looked too good to eat. I thought, ‘there’s nothing really like that here in the UK that has the same effect’ – something that’s Instagrammable and people want to order for themselves but also as a gift. It just got me thinking.”

Opening up an online shop serving croissants topped with the likes of Kinder chocolate, Biscoff spread and gooey salted caramel, Soudry – who has a background in social media in PR – quickly saw her product connect with fans. “I thought I’d launch an Instagram account and see what happens – and the rest is history,” she smiles. “I’m baking at least 100 – if not more – a week now.” What’s more, with extended family in Marseille, Soudry is able to dream up new croissant creations that are traditional yet boast a modern edge.

Despite their signature dish featuring a sweet and sour mishmash of pink wafers, popping candy and love hearts, Soudry assures us she doesn’t actually have a sweet tooth – before revealing that discussions are already under way with fresh fruit and bread delivery services that’d see her treats included in upcoming box drops. Saint Croissants now offer a courier service catering to addresses based across the North West. To find out more – and to order your own, head to the Saint Croissants website.