Watch out donuts. Move over cookies – Manchester’s newest food trend has arrived in the form of the colourful loaded treats from Saint Croissants. Started by local baker Aimée Soudry as a lockdown activity designed to put a smile on people’s faces during difficult times, this small bakery has taken Instagram by storm, quickly gathering over 3ooo followers thanks to its delightfully over-the-top croissants loaded with cream, chocolate and all manner of sweet treats. “It was basically a lockdown project that’s gone wild,” smiles Soundry, speaking exclusively to Manchester Wire. “My Dad lives abroad. I sent him something and he said it looked too good to eat. I thought, ‘there’s nothing really like that here in the UK that has the same effect’ – something that’s Instagrammable and people want to order for themselves but also as a gift. It just got me thinking.”

Opening up an online shop serving croissants topped with the likes of Kinder chocolate, Biscoff spread and gooey salted caramel, Soudry – who has a background in social media in PR – quickly saw her product connect with fans. “I thought I’d launch an Instagram account and see what happens – and the rest is history,” she smiles. “I’m baking at least 100 – if not more – a week now.” What’s more, with extended family in Marseille, Soudry is able to dream up new croissant creations that are traditional yet boast a modern edge.

Despite their signature dish featuring a sweet and sour mishmash of pink wafers, popping candy and love hearts, Soudry assures us she doesn’t actually have a sweet tooth – before revealing that discussions are already under way with fresh fruit and bread delivery services that’d see her treats included in upcoming box drops. At the time of writing however, Saint Croissants are only available via pick-up after ordering through either Instagram or Facebook. “I want to launch a delivery service by the end of August,” she teases. “The demand has been amazing. I think I’ve created a new food trend without even realising it!” To find out more and to order your own Saint Croissant dish, follow the link below.

Words:
Simon Bland
Published on:
Sat 1 Aug 2020