New Century Hall reveals food lineup including sandwich shop from top chef Adam Reid

One of the year’s most exciting new developments just got that bit more exciting, as New Century Hall reveal plans for their upcoming food and drink offering.

The iconic building is being revamped as a stunning new events, music and dining destination, with the latter coming in the form of 10,000 sqft kitchens dubbed the beating heart of the venue.

Six independent traders are to set up residence, with the first being revealed as acclaimed chef Adam Reid, the chef patron at prestigious Manchester restaurant The French (The Midland).

The two-time Great British Menu winner will launch The Butty Shop, a new concept he hopes will bring the great British butty back to life, with classic Northern flavours built on memories of childhood visits to the bakery forming its foundations.

Joining him will be Asian plant-based favourites, Banh Vi, who will be slinging their immensely popular Vietnamese and Thai-inspired creations that have been a hit across the city for some years now, and 2021 British Street Food ‘People’s Choice’ winners, BaoBros23, who will bring their spectacular bao buns to Manchester for the first time.

Alongside all the incredible bites, will be a healthy selection of local beers, wines, cocktails, artisan coffees, teas and juices.

Now going by the slightly shortened title of New Century, the £10m transformation will also see the space used as a creative college in Manchester’s NOMA neighbourhood—just between Victoria Station and Shudehill.

The jaw-dropping Grade II listed building aims to become a new social hub spread over three floors, each with a focus on nurturing talent, developing skills and creating new opportunities.

Once home to a legendary dance hall the building was a white-collar conference centre by day, but hosted the world’s biggest acts by night, including the likes of Jimi Hendrix, The Rolling Stones and Tina Turner in the 60s/70s.

New Century looks to continue that legacy, restoring stunning features like the original sprung dancefloor, disco ceiling and wood-panelled wall to create a wildly unique new live culture venue in the city.

Renowned Manchester promoters, Now Wave, have announced that they’ll be taking over the diary and programming for New Century. Any keen gig-goers around Manchester over the last few years will be all too aware that means the building is in pretty safe hands on that front.